Gaming sites are opening up all over the internet with the aim of enrolling players and keeping them. One of the most common features of online gambling is the rewards and bonuses system in place which works in two ways ‒ to provide betting money and to add extra funds for cash withdrawals for players. Depending on the particular gaming site you are on, the bonuses will vary in amount, on the system of awarding them, and their access by the players.While most people will be cynical about why a casino should give lots of money to players, using bonuses has the following advantages:To the casino, using bonuses as a means of attracting and retaining members is a marketing strategy for growing their business. It may appear like the casino is using their own money, but this is money generated by the players who choose to stay and wager on games from the site.To the player, placing bets costs money and the rule of ‘the more you bet, the more you win’ applies. Even for players who do not have much to spend, bonuses allow them to place large bets, and this allows them access to high profile games of different types. There is also no risk that a player is going to lose money because they are not using their own money in the first place. In case a bet that was placed using bonus money is lost, the loss is not as great as if the money would have been from the player’s own funds.Most casinos will give bonuses based on the size of the money deposited or bet made. Regardless of the fact that different players, owing to their financial ability will have different bonuses awarded, everyone gets to benefit.Casino business thrives on bonuses, because rewarding a new player keeps them happy throughout play, and creates a better chance of that new player becoming a long term customer. A bonus program is a win-win situation where the players can benefit from the increased chances of making more, and the casino benefits as it is able to draw more players.